AI Product Photos for Clothing and Apparel Sellers

A garment listing usually works best with a clear product-only shot, a view that shows how it fits on a body, and a view that shows a detail such as fabric or print. ShootPX covers the first two directly and helps with the third only if you supply a close photo of the detail.

• Product-only shot: Listing Photoshoot, from a flat or hanging photo.
• On-body shot: Model Shoot, with a preset, generated or uploaded model.
• Colour range: Recolor, from one photographed colour.

Lay the garment flat on a plain surface or hang it against a plain wall. Smooth out creases, because a generated image tends to inherit them. Keep the whole garment in the frame with a little space around it, and shoot in soft light, such as beside a window during the day, so colour reads truthfully.

For Model Shoot, more angles help. The tool suggests front, back, side and detail photos for each garment, and it treats photos in the same slot as the same item, so keep each garment in its own slot. If you are choosing between flat lays, mannequins and live models for your own shooting, the guide comparing them will help you decide what to photograph in the first place.

1. Choose a model. Pick a preset, generate one from attributes such as gender, age bracket, ethnicity, body type and skin tone, or upload your own.
2. Upload the garments. Use single garment mode for one piece, or multiple garments mode for a top and bottom together, with up to three extra labelled slots for things like shoes or a bag.
3. Set the aspect ratio, number of outputs and resolution. Add a short note about the light or setting if you want one.
4. Check the credit total and generate.
5. Review each result and download the ones that show the garment faithfully.

The whole shoot can include up to 10 images, counting the model, garments and any reference images. References guide pose and style only, and they never define the product, so use them to steer the mood rather than to show the garment.

The model is the first cue a buyer gets about who the garment is for. A kurta for working women in their thirties reads differently on a model of that age and build than on a very different look. Take a moment on the model step to match the attributes to the people you actually sell to, rather than accepting the first preset that appears.

If your customers vary widely, generate more than one model and run the same garment on each. That gives you options for different pages and campaigns without arranging extra shoots.

If a design comes in several colours, photograph one, run Recolor for each of the others, and keep the framing identical across the set. In the tool you pick the target colour from the palette or by hex, and you can name the area to change, such as the shirt, or leave it blank for automatic detection.

• Fit and length: does the garment sit on the model the way it would on a real person of that size?
• Neckline, sleeves and hem: are they the shape of your actual design?
• Prints and embroidery: is placement and scale right, and is any text on the garment correct?
• Colour: does it match the fabric you will ship?
• Extras: has the tool added a belt, dupatta or accessory you are not selling?

If an image fails one of these, do not publish it. A generated image that overpromises on fit or colour leads directly to returns and disappointed buyers.

Use generated images to make your catalog look organised and to show garments on a body you could not otherwise afford to shoot. Do not use them to imply a fit or fabric quality that the garment does not deliver. Include honest size charts and fabric descriptions in your listing, because those, not the images, answer the questions that lead to returns.

Returns in clothing usually come from fit and colour, and neither is fixed by a better image alone. Put a clear size chart in the listing, state the fabric and mention if the garment runs small or large. A generated on-model image shows how a garment could look on a body of a particular type, so pick the model attributes that resemble the size range you sell rather than the most flattering option.

If the model looks noticeably slimmer or taller than your typical customer, buyers may read the garment as sized for them, and be disappointed when it does not fit the same way.